Publisher, Audio Partners (July 2006)

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"In the battle of ideas, George Lakoff is one of the progressive movement's five-star generals. Here he shows what we must do to take back precious ground lost to the right - the concept of 'freedom,' on which America's very foundation is built. Read this and arm yourself." — Robert B. Reich, Professor of Public Policy at UC Berkeley and former U.S. Secretary of Labor

Freedom is one of the most contested words in our deeply polarized nation. This eye-opening work reveals how this has happened and how it will continue on all fronts - economic, education, healthcare, religion, science, civil justice, and security - unless we reframe the debate with traditional progressive ideas of empathy, integrity, and responsibility.

Engaged citizens can regain their power. Our government can function honestly. In this critical time for our country, Lakoff argues that it is possible for progressives to reclaim freedom and communicate effectively about its real meaning.

About the Author: George Lakoff, Professor of Cognitive Science and Linguistics at UC Berkeley, is a founding senior fellow of Rockridge Institute, a center for strengthening our democracy by providing intellectual support to the progressive community. He is the author of the bestselling Don't Think of an Elephant! and Moral Politics.