Publisher, Random House Audiobooks (April 2008)

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Mega-bestselling author Kenneth Blanchard, Ph.D. and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur.

In THE ONE MINUTE ENTREPRENEUR, Kenneth Blanchard, Ph.D. (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

About the Authors: Worldwide bestselling author KEN BLANCHARD’s books have sold more than 18 million copies in twenty-five languages. He lives in San Diego, California.

DON HUTSON is the CEO of U.S. Learning. An active speaker, Hutson was on the founding board of the National Speakers Association and served as its third president. The author of several books, he is featured regularly in the media. He lives in Memphis, Tennessee.

ETHAN WILLIS, who developed the Entrepreneurial Strengths Assessment, is the CEO of Prosper, Inc., a leadership training company. He lives in South Pasadena, California.