2007 Audie Award Winner for Business Information/Educational

List $39.98

Written by Chris Anderson - Audio book narrated by Christopher Nissley - Unabridged Nonfiction - 7 COMPACT DISCS - 8 hours

Publisher, Hyperion Audiobooks (July 2006)

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail is a book for the Head -- provocative and insightful. It belongs on your shelf between Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity." --Reed Hastings, CEO Netflix

"The Long Tail is a rare achievement: it takes something seemingly familiar -- the realm of buying and selling -- and makes us think about it in a completely new way. This is a remarkably smart book, and also a refreshingly optimistic look at the new rules of a world in which everyone can find something different to enjoy." --James Suroweicki, author of The Wisdom of Crowds

"Of all the books about the "revolution" that the "new economy" is, this is the first to deliver on the promise. Anderson maps as compellingly as anyone could just what is different, and critically important about the world digital technologies has created. There isn't an economy here. There are economies. Understanding them, and how they flourish, is the key to sensible policy and successful business. Wipe the shelf clear of new economy books. This is all you'll need. " --Larry Lessig, professor, Stanford Law School; chairman, Creative Commons

"The Long Tail catches the world’s economy at a fundamental nexus of change. Blockbuster models, Pareto’s Law, ever-shortening life cycles, rock star dependencies—all are receding in relevance and importance. In their place a new Internet-enabled economy is embracing more collaborative, participative, and idiosyncratic offerings, and knocking the Old Guard on its backside in the process. Chris Anderson depicts the emerging dynamics of this new world with insight, wit, and style, so put this book atop the rest of your bedside reading and enjoy." --Geoffrey Moore, author of Crossing the Chasm

"The Long Tail breaks fundamentally new ground in economics. Chris Anderson takes the reader into a new world of buyers and sellers connected at the outer edges of demand and literally proves that there is a market for almost anything. Engaging, insightful, useful, stories well told, The Long Tail is one of those books that leads the reader to a new view of how the world works." --Peter Schwartz, chairman of the Global Business Network and author of The Art of the Long View

"Chris Anderson's timing with the 'Long Tail' concept is absolutely perfect. The combination of Internet penetration with the expansion of global online markets has opened up opportunities that few could have ever imagined." --Eric Schmidt, CEO, Google

“I can’t begin to tell you how thrilled I was by The Long Tail. It very clearly articulated something that I believe strongly – electronic distribution of content and access to vast libraries will open up major new businesses and amazing user experiences.” -- Howard Look, former VP, TiVo

“If you haven’t already read The Long Tail, you’d better – it’s the new Tipping Point. Chris has crafted a very unique view of how the Web is driving new purchasing behaviors and marketing phenomena. This is actually incredibly stimulating as a notion for all marketers.” --Andy Lark, former CEO, Sun Microsystems

“The Long Tail” is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what’s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.