Publisher, Tantor Media (December 2008)

NOTE: RETAIL EDITIONS are packaged in attractive, compact cardboard, jewel-case or DVD shrink-wrapped cases, with full-color art.

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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

---How to get a standing ovation

---The art of schmoozing

---How to create a community

---The top ten lies of entrepreneurs

---Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask

Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.

About the Author: Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of nine books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a B.A. from Stanford University and an M.B.A. from UCLA as well as an honorary doctorate from Babson College.

About the Narrator: Paul Boehmer appeared for two seasons at the Old Globe Theatre in San Diego, California, where he played Oberon/Theseus in A Midsummer Night's Dream and Lucius in Titus Andronicus. He also appeared in The Constant Wife, played Banquo in Macbeth, and was Antipholus of Syracuse in The Comedy of Errors in the 2005 Summer Rep Season at the Globe. He has appeared in Sir Peter Halls’s acclaimed Broadway production of Oscar Wilde’s An Ideal Husband, Off-Broadway in the New York premiere of Miss Evers’ Boys, and Off-Off-Broadway in New Yorrick, New Yorrick and End of the Day. He has appeared regionally at the Pioneer Theatre Company, Arena Stage, Seattle Rep, Huntington Theatre Company, Cincinnati Playhouse in the Park, Cleveland Playhouse, Missouri Repertory Theatre, Walnut Street Theatre, Syracuse Stage, Berkshire Theatre Festival, and Theatre Works Palo Alto. His film and television appearances include The Good German, The Thomas Crown Affair, Star Trek: Enterprise, Star Trek: Voyager, Star Trek: Deep Space Nine, Frasier, Judging Amy, Guiding Light, and All My Children. Paul is most proud of his award-winning unabridged recording of Moby Dick. He holds a BFA in acting from Southern Methodist University and an MFA in acting from the Professional Theatre Training Program at the University of Delaware.