List $19.95

Written & narrated by Bo Peabody - Unabridged Nonfiction - 2 COMPACT DISCS - 2 hours

Publisher, Listen & Live Audio (January 2005)

Nominated for the Audio Publisher's Association's 'Audies 2006' in the Business Information / Educational Category

Luck is a part of life, and everyone, at one point or another, gets lucky. But luck is a big part of business life and perhaps that biggest part of entrepreneurial life. At the very least, entrepreneurs must believe in luck. Ideally, they can recognize it when they see it. And over time, the best entrepreneurs can actually learn to create luck.

As Bo Peabody, entrepreneur extraordinaire, explains: “My formula for getting lucky in business is reasonably simple: Start a company that is fundamentally innovative, morally compelling, and philosophically positive. Create an aura of authenticity around your start-up by carefully crafting your mission and communicating it with charisma and passion. “Our company will quickly attract smart, inspired people who will work very hard. Treat all these people fairly. Provide them with a clear action plan and give them the latitude to exercise their creativity.

The result: serendipity, luck, success, and, ultimately, money. And the only smart thing about this formula is that I understand that on a day-to-day basis my brain has very little to do with any of it.”

At twenty-seven, Bo Peabody was an Internet multi-millionaire. In the heady days of the late 1990s when every cool kid had an IPO, that wasn't very remarkable. What is remarkable is that he's even more successful today. He has co-founded five different companies, in varied industries, and made them thrive during the best and worst of economic times. Through it all, the one question everyone asks is: Was it his smarts that made him an entrepreneurial leader, or was it just plain luck? The truth is, Bo was smart enough to know when he was getting lucky. And he wants you to have the same advantage.

With proven methods for success and a witty, conversational voice, Bo takes the listener through the lessons his experiences as an entrepreneur have taught him. At the heart of Bo's manifesto is a mantra that everyone, whether working for a multinational corporation or a solo start-up, should heed: If you want your business to be successful, make sure your work is fundamentally innovative, morally compelling, and philosophically positive.

Lucky or Smart? will teach you how to put yourself in a position to get lucky, create the right situations for success, and take advantage of every opportunity. It is the first truly authentic guide to an entrepreneurial life, a must have for anyone looking for his or her own road to fulfillment.

About the Author: Bo Peabody is a well-known entrepreneur. His first company Tripod, was the eighth largest site on the Internet when it was sold to Lycos in 1998 for $58 million. His second company, Village Ventures, is pioneering new geographic markets for venture capital, managing more then $250 million in several smaller cities across the United States. Bo also co-founded Waterfront Media, Mezze, and RadioVox, three successful (and lucky) start-ups. Bo has been featured in several major media outlets including Forbes magazine, Fortune magazine, ABC's Nightline, BusinessWeek magazine, People magazine, MTV, and Spin magazine. He lives in Williamstown, Massachusetts, with his wife, Caroline.