Publisher, Audio Partners (January 2005)

Nominated for the Audio Publisher's Association's 'Audies 2006' in the Business Information / Educational Category

Listen to a Windows Media audio clip.

Most personal and organizational problems are the result of a little-known problem called "self-deception." We deceive ourselves into thinking we're doing the right thing for the right reason, but people won't follow a leader whose motives are selfish. The tricky thing is, we don't know that our motivation is flawed. Through an entertaining and highly instructive story, this shows what self-deception is, how people get trapped in it, how it undermines relationships and organizational achievement, and — most importantly — the surprising way to solve it.

The Arbinger Institute is a consulting firm and scholarly consortium that includes people trained in business, law, economics, philosophy, the family, education, and psychology. Arbinger has worked with leaders from such major organizations as Microsoft, 3M, Cornell University, and the U.S. Navy.

About the Narrator: William Dufris is one of the most distinguished performers of audiobooks. He has garnered 10 Earphones Awards and was also voted one of the "Best Voices at the End of the Century" by AudioFile magazine.