Publisher, Gildan Media Corporation (November 2006)

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener." —William J. Bretton, Chief of the Los Angeles Police Department, Former Police Commissioner of the City of New York

"Don't Compete with Rivals-Make Them Irrelevant!"

Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.

In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

* Reconstruct market boundaries

* Focus on the big picture

* Reach beyond existing demand

* Get the strategic sequence right

* Overcome organizational hurdles

* Build execution into strategy

About the Authors: W. CHAN KIM is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.

RENEE MAUBORGNE is The INSEAD Distinguished Fellow and a professor of strategy and management.