List $12.00

Written & audio book narrated by Al Ries & Jack Trout - Abridged Nonfiction - 1 CASSETTE - 1.5 hours

Publisher, Harper Audio (1992)

Listen to an audio clip NOTE: You will need RealPlayer Basic to listen. It's FREE !

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.