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Written & audio book narrated by Herb Cohen - Nonfiction - Original Lectures - 1 CASSETTE - 1 hour

Publisher, Harper Audio (February 1993)

Whether you're facing an intimidating new boss, your own uncooperative kids, or the used-car salesman down the block, knowing how to negotiate skillfully can mean the difference between walking away a winner or a loser in the game of life. Now Herb Cohen shows you how to make it a "win-win" situation for everyone as the World's Greatest Negotiator reveals the secrets of successful negotiation. Herb Cohen earned the title of World's Greatest Negotiator through his involvement in such matters as the Iran hostage crisis and the Achille Lauro incident.

Now, in the first audio in a four-tape series, Herb Cohen illustrates how conscious inattention (caring, but not that much) can produce increased awareness, confidence, and a sense of mastery in all your interpersonal dealings. You will be given new insights into the negotiating process: how to eliminate barriers to creative problem solving, the magic words that produce success, and dealing with "ultimatums." Herb Cohen explains how you can come out a winner every time.

About the Author: Herb Cohen earned his expertise through profitable financial dealings and his involvement in such international incidents as the Iran-Contra Hostage Crisis and the Achille Lauro Affair.

Now he shows his listeners how to stress style over substance in seeking long-term friendship and partnerships. Cohen's You Can Negotiate Anything sold 1.6 million copies in paperback.