List $12.00

Written by Joe Girard with Stanley H. Brown - Presented by Joe Girard - Adaptation of the printed book - Nonfiction - Original Program - 1 CASSETTE - 1.5 hours

Publisher, Harper Audio (1990)

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"The world's greatest salesman" (The Guinness Book of World Records) tells how he made a fortune and how you can too! "A knockout!" --Lowell Thomas, famed broadcast journalist

Joe Girard went from being a failure -- thrown out of high school, fired from over forty jobs, lasting only 97 days in the U.S. Army -- to being named in the Guinness Book of Records as "the world's greatest retail salesman" for 12 consecutive years.

Now he shares the winning techniques that helped him become "the world's greatest retail salesman." In this step-by-step guide, he teaches listeners how to:

read a customer like a book and keep that customer for life
Change people reluctant to buy by selling them the right way
develop priceless information from a two-minute phone call
make word-of-mouth your most successful tool
close a deal and make a friend

One of America's most sought-after speakers, Joe Girard appears before civic groups, religious organizations, and sales conventions of many major corporations, including General Motors, K-Mart, and IBM.

About the Author: Joe Girard is the author of a number of books, including How to Close Every Sale, Can't Lose Sales Tips from the World's Greatest Salesman, and How to Sell Anything to Anybody. On this audio he share his tips for selling your most important product -- yourself.