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Written by Robert Hiebeler, Thomas Kelly, & Charles Ketteman - audio book performed by Cotter Smith - Abridged Nonfiction - 2 CASSETTES - 3 hours

Publisher, Simon & Schuster (1998)

Arthur Andersen has created its Global Best Practices Database to uncover breakthrough thinking at world-class companies. Now, in BEST PRACTICES, Arthur Andersen for the first time shares its understanding of how more than a dozen best-practice companies focus on their customers, create growth, reduce cost, and increase profits. Managers of any business in any industry can adapt and apply what those companies do best. With BEST PRACTICES, find out how:

American Express targets different card members with offers geared specifically to individual buying habits, then teams with a merchant to surprise them with rewards in appreciation for their patronage

Dell Computer Corporation, the world's fastest growing computer company, understands its customers' needs so well that it can sell them products directly over the phone or Interned and bypass retailers

Comprehensive and on the cutting edge, this audiobook will serve as an invaluable information resource for anyone looking to do better business.