List $18.00

Written & presented by Peggy Noonan - Abridged Nonfiction - 2 CASSETTES - 3 hours

Publisher, Harper Audio (1998)

Listen to an MP3 audio clip.

Great speeches are great because they say great things. Speeches that consist merely of the stringing together of pretty sentiments are not great. And never live. An enduring gem of speech writing wisdom tells us that people don't care how much you know unless they know how much you care. In Simply Speaking, bestselling author, columnist and Presidential speechwriter Peggy Noonan shares her valuable experiences from years in the White House speech writing trenches, offering specific techniques, fascinating anecdotes, and professional secrets of the trade. Anyone called upon to get up and speak before a group of people-from a Fortune 500 shareholders meeting to an anniversary dinner-will reap rich and lasting benefits from Noonan1s sage, witty, and incisive advice. We all want to give the best speech we can, and Noonan helps us do just that by demystifying a wide range of topics, including:

Finding your own authentic voice

Using logic to move your audience

Respecting simplicity and clarity--big ideas need small words

Strengthening your speech with a vital element: humor

Simply Speaking draws on the best examples to help us create forceful, persuasive, relevant speeches that will resonate with our audiences. Engaging, informative, and always entertaining, this is undoubtedly the authoritative speechwriter's bible for the new century.

About the Author: Peggy Noonan's years as a speechwriter in the Reagan White House were chronicled in her bestselling memoir What I Saw at the Revolution. Her other books include On Speaking Well. Currently a columnist with the Wall Street Journal, she also writes for Time and many other publications. She lives in New York City.