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Written by Harry Beckwith - Audio book narrated by Jeffrey Jones - Abridged Nonfiction - 1 CASSETTE - 1.5 hours

Publisher, Time-Warner Audiobooks (April 1997)

In the first guide of its kind, a pioneer in service marketing provides quick, practical strategies to improve the bottom line in any business by perceiving and fulfilling a client's every need.

“Anyone in the service industry will find this to be a challenging and thought provoking book." --David M. Lawrence, MD, Chairman and CEO of Kaiser Foundation Health Plan, Inc.

You have a unique marketing challenge. You can't touch, hear, or see your company's most important products - services. How do you sell develop them and make your business grow?

Discover the secrets to SELLING THE INVISIBLE in this first book , to address the millions of people who work in America's "service economy." Harry Beckwith's 25 years of experience have resulted in this invaluable treasury of hundreds of quick, practical and easy-to-remember strategies which will help you to master this crucial branch of marketing.

About the Author: Jeffrey Jones, star of theater, television, and film, has appeared in Devil's Advocate, The Crucible, The Hunt for Red October, and Ferris Bueller's Day Off. His television appearances include roles in Avenging Angel, Fresno, and If Tomorrow Comes.