List $39.95

Written by Eliyahu M. Goldratt & Jeff Cox - Performed by full cast - Unabridged Fiction - 11 COMPACT DISCS - 11.5 hours

Publisher, HighBridge Audio (September 2006)

3nd Revised Edition

Now includes Eli Goldratt's personal story, My Saga.

"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." --The Economist

"Goldratt's system, in essence, forces production managers and workers alike to coordinate their work-with an underlying principle in mind: that 'bottlenecks'... are what ultimately constrain the manufacturing environment." --Business Week

"This theory provided a persuasive solution for factories struggling with production delays and low revenues." --Harvard Business Review

"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums." --Fortune Magazine

"An underground bestseller among American executives." --Success Magazine

"Recommended for anyone with an interest in the state of the American economy." --Publisher's Weekly

Over 2 million copies sold! Used by thousands of companies and hundreds of business schools! Required reading for anyone interested in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

The Goal is a business text disguised as a novel… an industrial fable for our times… an exhilarating adventure in human potential. Alex, the manager of a failing manufacturing plant, discovers a revolutionary new philosophy of doing business -- a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.