List $18.95

Written & narrated by Gary Hamel - 2 CASSETTES - 2.5 hours

Publisher, HighBridge Audio (September 2000)

Is Your Company Ready for the Revolution?

Are You?

In today's world, it's incumbents against insurgents, the old guard versus the vanguard. Companies must reinvent themselves and their industries--not just in times of crisis, but continually.

Drawing on the experiences of Charles Schwab, Cisco, Virgin Atlantic, Disney, and other world-class companies, Gary Hamel explains the underlying principles of radical innovation, explores where revolutionary new business concepts come from, and identifies the key design criteria for building companies that are activist-friendly. He shows how to avoid becoming a "one-vision wonder" and instead harness the imagination of every employee, develop new financial measures that focus on creating new wealth, and generate vibrant internal markets for ideas, capital, and talent.

Leading the Revolution is not a book for cozy corner-office types. It is for everyone who has the guts to act on the knowledge that our heritage is no longer your destiny. With an arresting four-color design and a compelling message that will set the new innovation agenda for the next century, this groundbreaking book from the premier business thinker of our time is a call to arms for the dreamers and doers who will lead us into the age of revolution.

About the Author: Gary Hamel is a Founder and Chairman of Strategos, and Visiting Professor of Strategic and International Management at the London Business School. He lives in Woodside, California. Contact Gary Hamel at hamel@leadingtherevolution.com