List $24.95

Written by Michael Levine - Audio book narrated by Lloyd James - Unabridged Nonfiction - 1 MP3 COMPACT DISC - 10.5 hours

Publisher, Blackstone Audiobooks (2004)

ALERT! YOUR CD PLAYER MUST BE MP3 COMPATIBLE! MP3 audiobooks on compact disc can be played on newer CD players that support MP3 technology and accept a 4.75" diameter disc, and on any personal computer that has Microsoft's Media Player or similar software.

Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than a memorable slogan and ubiquitous advertising—public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.