Publisher, Blackstone Audiobooks (2004)

ALERT! YOUR CD PLAYER MUST BE MP3 COMPATIBLE! MP3 audiobooks on compact disc can be played on newer CD players that support MP3 technology and accept a 4.75" diameter disc, and on any personal computer that has Microsoft's Media Player or similar software.

Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than a memorable slogan and ubiquitous advertising—public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.