List $18.00

Written & narrated by Sergio Zyman - Abridged Nonfiction - Abridgment approved by Sergio Zyman - 2 CASSETTES - 3 hours

Publisher, Harper Audio (May 1999)

"What can I say about Sergio Zyman? He’s a genius; that’s all. And this book will tell you why." --Warren Bennis, author of On Becoming a Leader, University Professor and Distinguished Professor of Business Administration, USC Marshall School of Business

"Always insightful, always provocative and (almost) always right, the irrepressible Sergio Zyman mined his experience at a certain coca-colossus to write a marketing book, a management how-to, and a cola-war memoir all in one." --Bob Garfield, columnist, Advertising Age

"No one is more provocative or passionate on the subject of marketing than Sergio Zyman. I’ve seen him literally mesmerize audiences. Somehow he’s managed to capture all this in 'The End of Marketing As We Know It'. It teaches as much as any textbook ever could, but does so in a remarkably entertaining way. You don’t realize, until you’re finished, that you are now much smarter about marketing. It’s vintage Sergio." --Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide

"'The End of Marketing As We Know It' is typical Zyman--brash, compelling, and eminently practical. I found myself using several of its conclusions and insights at staff meetings and presentations--of course, without crediting Sergio." --David J. Stern, Commissioner, National Basketball Association

"A wizard at marketing discloses his magic. No matter what your industry, you will benefit greatly from Sergio Zyman's out-of-the-box thinking and contemporary concepts." --Charles R. Schwab, Chairman, The Charles Schwab Corporation

"This is a book that’s sometimes arrogant, occasionally profane, usually profound and always entertaining . . . just like Sergio. If you read it and learn its lessons, you’ll become a high voltage, successful marketer . . . just like Sergio." --Jay Chiat, founder, Chiat/Day Advertising

"This book is not simply about marketing; it is about how to choose the right objectives and achieve them and how to successfully build a business. No matter what industry you’re in, Zyman’s book is a must read!" --John F. Cooke, Executive Vice President, the Walt Disney Company

"Here’s a great marketing tip...Buy this book, written by the ultimate master. No marketer can live without it." --Dick Ebersol, President, NBC Sports

"Nothing moves forward as long as people are comfortable. Sergio Zyman has single-handedly driven whole legions of professionals to the brink, forced them to rethink strategy, tactics, relationships ...the fundamental underpinning of 20th century marketing. God love the hell raiser." --Dan Wieden, CEO, CCO, Wieden & Kennedy

"Sergio Zyman’s voice is powerful. So are his insights. He never fails to challenge, inspire, or teach. 'The End of Marketing as We Know It' is like being in a conversation with Sergio-without the fear of being assaulted. It is a must read for anyone who values achieving results in a highly competitive marketplace." --Patrick R. Fallon, Chairman, Fallon McElligott