Written & presented by Michael E. Gerber - Abridged Nonfiction - 2 CASSETTES

Publisher, Harper Audio (1995)

"Gerber loves to exhort people to develop powerful visions for their companies." --Fortune

In this first new and totally revised edition of the underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business--from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

About the Author: Michael Gerber is the founder and chairman of The E-Myth Academy, based in Santa Rosa, California. He is a bestselling author, highly sought-after speaker, and small-business revolutionary who has brought his E-Myth-brand revolution to hundreds of thousands of satisfied clients in small, midsize, and very large organizations.